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CONTENT STRATEGIST

Jerusalem Productions is looking for a content strategist with strong communications and marketing skills to grow our audience and deepen their engagement with our content. This is an exciting time to join the company as we build on our award-winning films and cultivate an environment which encourages new young and diverse creative talent, both in front of and behind the camera.

We want someone who instinctively understands social media platforms and young adult behaviour and can devise, deliver and monitor strategies for our channels to engage with the audience. You will be enthusiastic about our creative content and bursting with ideas of how best to promote it, whether that is direct to the audience, to the press and media, or to other broadcast platforms. You spot trends and opportunities with ease and can quickly plan and adapt marketing spend. Ideally you are just as comfortable enthusing people about our work as you are explaining SEO and SEM analytics to Directors.

Job purpose: To grow the audience of Four8 Media and deepen the audience engagement with the content.

Reports to: Creative Producer, Four8 Media; plus Executive Producers and the Jerusalem Productions Board of Directors.

Responsible for: N/a

Duties and key responsibilities

• Assist in the development of compelling, shareable, and engaging short-form and long-form content that communicates the Christian message in intriguing ways
• Devise and deliver strategic online campaigns for maximising engagement from our target audience across all relevant channels
• Prepare realistic but bold Key Performance Indicators for each project, around audience size and engagement for multiple channels
• Help identify and involve appropriate influencers
• Identify and liaise with other possible broadcast channels for wider dissemination
• Strategise and improve content delivery and promotion
• Monitor and analyse the campaigns, adapting where necessary
• Prepare all press and PR communications and follow up with mainstream and Christian press and media to secure promotional opportunities
• Ensure all campaigns are consistent with values of Jerusalem Productions
• Be proactive in keeping up to date with developments affecting your work and maintain and improve personal competence through continuous professional development.
• Be flexible and carry out other associated duties as may arise, develop or be assigned in line with the broad remit of the position
• Support and promote diversity and equality of opportunity in the workplace

Scope and accountability

• Responsible for the planning, delivery and evaluation of approved campaigns
• Responsible for c£50k marketing spend per annum
• Responsible for maintaining social media content and communications updated
• Oversight of any contractors used for outsourced services

Person spec

Experience

• A proven track record in strategic content marketing, ideally in a similar field
• A demonstrable understanding of the 18-35 year-old target audience, in terms of media consumption and engagement
• An understanding of faith, particularly Christianity, and its relevance in today’s world

Skills & Abilities

• Ability to design and deliver strategic marketing campaigns for digital platforms
• Extensive knowledge of digital platforms and their respective promotional options
• Demonstrable experience of setting KPI targets for online content
• Keen awareness of current trends in social media and video/film production
• Enthusiastic about communicating the Christian stories in intriguing ways
• Adept at engaging with 18-35-year olds
• Excellent communication (written and verbal) and confident presentation skills
• Excellent interpersonal and networking skills
• The ability to analyse, evaluate and explain platform performance data
• Copywriting and social media skills
• Competent at managing budgets and resources

Knowledge and education/training

• Experience of marketing or communication background (qualification or training)
• Experience of SEO and SEM analytics

Personal attributes and other requirements

• Instinctive understanding of social media platforms and young adult behaviour
• Enthusiastic about the Jerusalem Productions creative content
• Bursting with ideas about promotion of the Jerusalem Productions creative content
• An ability to spot trends and opportunities with ease
• An agile and adaptable way of working with regard to marketing spend
• A confidence around enthusing people about the work of Jerusalem Productions as well as an ability to explain SEO and SEM analytics to Directors
• A pro-active self-starter. Active and self-led learner who keeps abreast of developments.
• Enjoys working in a complex environment
• Works well in a team with a flexible approach to work
• Commitment to anti-discriminatory practice and equal opportunities. An ability to apply awareness of diversity issues to all areas of work.

Reporting and support

As a relatively new production company you will need to be a self-starter but will have line-management support from Four8’s Creative Producer. You will also report to the Executive Producers and Board of Directors as appropriate.

Further information

Terms and benefits

• This is a part-time role three days a week (21 hours) in the first instance, on a twelve-month contract
• We envisage flexible working arrangements between this office, home and other facilities
• Remuneration is dependent on experience, in the region of £33,000 pro-rata
• For the right candidate there is a possibility of the role becoming permanent, with a generous benefits package

How to apply

1. Applications should be sent by email to joinus@four8.co.uk

Please submit a CV and covering letter summarising your proven ability related to the key responsibilities and accountabilities of the role and the person specification.

2. We expect this role to start as soon as possible (August 2020). Applications will be reviewed as they are received and interviews will be offered on a rolling basis.